Introduction: Without a doubt, urchin baits were the lure category that generated the most buzz at this year's ICAST. Whether you call it genuine excitement or pure hype, these wild-looking baits were everywhere. Building on the fuzzy bait craze, nearly every corner of the industry, from independent lure makers to the biggest tackle brands, unveiled their own take on the emerging profile. The trend has even spawned an entire ecosystem of specialized jig heads, rigging systems, and storage solutions.
As dominant as the urchin craze was, it wasn't the only story on the show floor. There were plenty of other standout introductions, including innovative frogs, new bladed baits, and fresh takes on traditional hard and soft bait designs. Let's take a look at the lures that caught our attention.
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