Introduction: Once considered a tool only for those in pursuit of trophy bass, swimbaits are now borderline mainstream. Leaving alone the number of established bait manufacturers producing large profile baits, there are easily over a hundred small shop, garage builders offering their unique takes as well. Like a cult shunning everything conventional, business is conducted through direct messages and random, mysterious drops. Social media is their refuge. Failing that, it can be a challenge keeping track of favorite brands both established and those yet to catch a ticket on the hype train.
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