Introduction: Creating product to meet the needs of your target market is a challenge each and every manufacturer faces on a year in and year out basis. In the tackle industry, for the most part, it's a guessing game. On the surface, it would seem like a simple proposition - make a product that helps an angler catch fish and it will sell. But with the market for bass gear so flooded with similar options in each and every category, it's nearly impossible for the consumer to sift through which products are truly effective, and which products are simply there to catch fishermen.
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