Introduction: The last time we interviewed Justin Poe he was launching new high end rods at Shimano, this included the Cumara and Cumulus series which have become very popular and have no doubt helped elevate the profile of Shimano as a rod manufacturer. We have seen the attach rate of Shimano reels with the company’s own branded rods sharply increase and that is a testament to Shimano building rods that consumers really want.
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