Why is the Veritas white?

[Chode]

Doesn't veritas mean truth? in which case wouldn't white be the purest truth??? I dunno...just thinking...

i don't really mind the white but i bet it's pretty hard to maintain that rod since every nick and scratch will stand out that much more

[Bass Oreno]

Just to be different to the other company ,it's ok but , to me they are ugly !

[drewsturrrr]

personally i like the color. it gives it a modern look thinking outside of the box. that only thing i dont like about my veritas is that its very tip heavy. they should have balanced it out more.

[slipperybob]

I still foolishly like the notion of the Chronarch on it. Then again, more marketing ploy to catch the fisherman instead of focusing more on catching the fish. Maybe white rods are just meant for afterdark fishing like the white catfish rods are.

[dragon1]

Aren't the Veritas white and black, or black and white...kinda like MJ?

[OhioChamp183]

Why are they white???...............

because they reflect all the colors of the visible light spectrum to the eyes.
Thus making them white

[Chode]

Why are they white???...............

because they reflect all the colors of the visible light spectrum to the eyes.
Thus making them white

now that's the nerdiest response i've heard in a while

[FishEastCarolina]

because its the rod of the gods duh